163 - The Future of Retail: How QR Codes Will Change the Shopping Experience
Connecting Physical Products to Digital Experiences: Insights from Ravi Pratap Maddimsetty, Co-Founder & CTO of Uniqode
In this episode of Product Led Growth Leaders, host Thomas Watkins sits down with Ravi Pratap Maddimsetty, Co-Founder and CTO of Uniqode, to explore how dynamic QR codes are becoming a powerful driver of product-led engagement. Ravi breaks down why modern product teams are turning to QR technology not just for convenience, but to create seamless digital entry points across packaging, retail environments, and post-sale experiences. This conversation offers product, marketing, and technology leaders a clear roadmap for using dynamic QR codes to create scalable, data-rich customer journeys.
The New Frontier of Product Engagement
Ravi highlights a major challenge for product-led organizations: creating meaningful digital touchpoints for customers interacting with physical products. Dynamic QR codes solve this by offering a flexible, updateable, analytics-enabled connection between real-world assets and digital experiences. Rather than relying on static codes that quickly become outdated, dynamic QR codes allow companies to refresh destinations without reprinting packaging or signage—future-proofing campaigns and enabling UX improvements in real time.
He explains how this technology is transforming industries. Retail brands use QR codes to deliver ingredient transparency and sustainability data at the shelf. CPG and apparel companies use them to share provenance stories and authenticity checks. Hardware and appliance brands embed QR codes for faster access to manuals, warranties, repairs, and support. And for digitally mature teams, QR codes serve as a lightweight alternative to IoT devices—enabling engagement, tracking, and lifecycle visibility without the cost or complexity of embedded hardware.
Managing this at scale, however, requires more than free generators and scattered spreadsheets. Ravi emphasizes the need for centralized lifecycle management, analytics, permissions, and security controls. With Uniqode, teams can manage thousands of dynamic QR codes across product lines and campaigns—tracking scans, locations, and engagement, while maintaining a single source of truth. For product-led teams, this creates a repeatable framework to turn physical experiences into measurable growth channels.
About Ravi Pratap Maddimsetty
Ravi Pratap Maddimsetty is the Co-Founder and CTO of Uniqode. With a deep background in engineering, product strategy, and digital engagement, he focuses on building infrastructure that helps global brands create scalable connections between physical and digital experiences.
About Uniqode
Uniqode is a dynamic QR code and digital identity platform designed for enterprises managing large physical product portfolios. Uniqode enables organizations to centralize QR code creation, analytics, lifecycle management, and security—turning everyday products into powerful gateways for engagement, data, and customer experience.
Links Mentioned in This Episode
Key Episode Highlights
Why dynamic QR codes outperform static QR codes for modern product engagement
How leading brands use QR codes across marketing, packaging, and post-sale support
The difference between QR codes and IoT—and when each makes sense
Why centralized QR code lifecycle management is essential for scaling
Best practices for designing, tracking, and optimizing QR-enabled experiences
Conclusion
This conversation shows how dynamic QR codes are evolving from simple utilities into strategic assets for product-led organizations. Ravi’s insights reveal how companies can use QR technology to build connected product ecosystems, unlock real-time engagement data, and deliver richer customer experiences—without adding operational complexity.
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