179 - Building the Future: How Companies Can Leverage AI for Sustainable Growth and Innovation

179 - Building the Future: How Companies Can Leverage AI for Sustainable Growth and Innovation

179 - Building the Future: How Companies Can Leverage AI for Sustainable Growth and InnovationThomas Watkins
Published on: 26/03/2026

In this episode of "Product Led Growth Leaders," Thomas Watkins hosts West Stringfellow, Founder and CEO of HowDo. West discusses how AI—especially large language models—can transform business innovation and growth. Drawing on his experience at major companies, West explores the democratization of technology, the critical role of human judgment, and the need for better data and processes. He emphasizes that successful AI adoption requires cultural shifts, continuous learning, and reinvesting gains into talent and technology, offering practical insights for organizations seeking sustainable, AI-driven transformation.

Product-Led GrowthSaaS Leadership & StrategyEntrepreneurship & Startup GrowthTechnology & Innovation
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178 - Connected Care: Using Technology to Deepen Human Relationships in Aging Services

178 - Connected Care: Using Technology to Deepen Human Relationships in Aging Services

178 - Connected Care: Using Technology to Deepen Human Relationships in Aging ServicesThomas Watkins
Published on: 19/03/2026

In this episode of "Product Led Growth Leaders," Lindsay Friedman, Founder of LTCareNav, joins host Thomas Watkins to discuss the challenges of long-term care in the U.S. and how her company uses technology to support seniors and their families. She explains the difference between health care and long-term care, introduces innovative monitoring and planning tools, and shares insights on balancing technology with human connection.

Product-Led GrowthEntrepreneurship & Startup GrowthTechnology & Innovation
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177 - Say Goodbye to Guesswork: How AI is Redefining Ad Campaign Management

177 - Say Goodbye to Guesswork: How AI is Redefining Ad Campaign Management

177 - Say Goodbye to Guesswork: How AI is Redefining Ad Campaign ManagementThomas Watkins
Published on: 12/03/2026

In this episode of Product Led Growth Leaders, host Thomas Watkins interviews Seva Ustinov, founder and CEO of Plurio, an AI platform for performance marketing teams. Seva discusses his journey from digital nomad to tech entrepreneur, the challenges marketers face with fragmented ad data, and how Plurio’s AI agent centralizes and analyzes campaign metrics to optimize for revenue and lifetime value. The conversation also touches on the importance of deep business context for effective AI, high-touch onboarding, and Plurio’s vision for proactive, insight-driven marketing automation.

Product-Led GrowthSaaS Leadership & StrategyEntrepreneurship & Startup GrowthTechnology & InnovationDigital Marketing
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176 - Turning Marketing Tools into Small Business Triumphs

176 - Turning Marketing Tools into Small Business Triumphs

176 - Turning Marketing Tools into Small Business TriumphsThomas Watkins
Published on: 05/03/2026

In this episode of Product Led Growth Leaders, host Thomas Watkins interviews Mark Roesler, President and Chief Revenue Officer of HubSpark. They discuss how HubSpark empowers small businesses—especially tradespeople like plumbers and electricians—by simplifying digital marketing and SEO. Mark explains HubSpark’s shift from a freemium to a paid model to support a lucrative affiliate program, making the platform affordable and integrated.

Product-Led GrowthSaaS Leadership & StrategyEntrepreneurship & Startup Growth
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