Product-Led Growth

178 - Connected Care: Using Technology to Deepen Human Relationships in Aging Services

Thomas Watkins

Published on: 19/03/2026

In this episode of "Product Led Growth Leaders," Lindsay Friedman, Founder of LTCareNav, joins host Thomas Watkins to discuss the challenges of long-term care in the U.S. and how her company uses technology to support seniors and their families. She explains the difference between health care and long-term care, introduces innovative monitoring and planning tools, and shares insights on balancing technology with human connection.

Product-Led GrowthEntrepreneurship & Startup GrowthTechnology & Innovation

177 - Say Goodbye to Guesswork: How AI is Redefining Ad Campaign Management

Thomas Watkins

Published on: 12/03/2026

In this episode of Product Led Growth Leaders, host Thomas Watkins interviews Seva Ustinov, founder and CEO of Plurio, an AI platform for performance marketing teams. Seva discusses his journey from digital nomad to tech entrepreneur, the challenges marketers face with fragmented ad data, and how Plurio’s AI agent centralizes and analyzes campaign metrics to optimize for revenue and lifetime value. The conversation also touches on the importance of deep business context for effective AI, high-touch onboarding, and Plurio’s vision for proactive, insight-driven marketing automation.

Product-Led GrowthSaaS Leadership & StrategyEntrepreneurship & Startup GrowthTechnology & InnovationDigital Marketing

176 - Turning Marketing Tools into Small Business Triumphs

Thomas Watkins

Published on: 05/03/2026

In this episode of Product Led Growth Leaders, host Thomas Watkins interviews Mark Roesler, President and Chief Revenue Officer of HubSpark. They discuss how HubSpark empowers small businesses—especially tradespeople like plumbers and electricians—by simplifying digital marketing and SEO. Mark explains HubSpark’s shift from a freemium to a paid model to support a lucrative affiliate program, making the platform affordable and integrated.

Product-Led GrowthSaaS Leadership & StrategyEntrepreneurship & Startup Growth

175 - Unlocking AI Potential: The Key to Seamless Integration in Enterprises

Thomas Watkins

Published on: 26/02/2026

In this episode of "Product Led Growth Leaders," host Thomas Watkins interviews Shay Levi, Co-Founder and CEO of Unframe, an AI delivery platform. Shay discusses the challenges enterprises face when adopting AI, the limitations of current solutions, and how Unframe’s modular platform delivers tailored AI solutions within a week. The conversation highlights Unframe’s rapid, risk-free approach, focusing on solving real business problems with customizable “lego brick” technology, and offers practical advice for companies looking to integrate AI effectively and efficiently into their workflows.

Product-Led GrowthSaaS Leadership & StrategyEntrepreneurship & Startup GrowthTechnology & Innovation