172 - From AI to Authenticity: Unlocking the Power of Brand Storytelling

172 - From AI to Authenticity: Unlocking the Power of Brand Storytelling

172 - From AI to Authenticity: Unlocking the Power of Brand StorytellingThomas Watkins
Published on: 05/02/2026

In this episode of "Product Led Growth Leaders," host Thomas Watkins interviews David Ebner, President of Content Workshop. They discuss the power of brand storytelling in marketing, emphasizing its distinction from basic content creation. David explains how Content Workshop positions itself as a brand storytelling agency and shares insights on integrating AI into marketing workflows.

Product-Led GrowthSaaS Leadership & StrategyEntrepreneurship & Startup GrowthTechnology & InnovationDigital Marketing
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171 - Unlocking Leadership Potential: The Six Pillars You Need to Know

171 - Unlocking Leadership Potential: The Six Pillars You Need to Know

171 - Unlocking Leadership Potential: The Six Pillars You Need to KnowThomas Watkins
Published on: 29/01/2026

In this episode of "Product Led Growth Leaders," host Thomas Watkins interviews Jim Carlough, Chief Sales Officer, Author, and Leadership Coach. Jim discusses the importance of leadership development, succession planning, and mentoring, highlighting how poor leadership drives costly employee turnover. He introduces his book, The Six Pillars of Effective Leadership, emphasizing integrity, empathy, and stability as essential traits. Jim shares practical stories and announces upcoming leadership workshops.

Product-Led GrowthSaaS Leadership & StrategyEntrepreneurship & Startup GrowthTechnology & Innovation
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169 - The Evolution of Digital Transformation: From Buzzword to Corporate Strategy

169 - The Evolution of Digital Transformation: From Buzzword to Corporate Strategy

169 - The Evolution of Digital Transformation: From Buzzword to Corporate StrategyThomas Watkins
Published on: 15/01/2026

In this episode of "Product Led Growth Leaders," host Thomas Watkins interviews Dusty Gulleson, CEO of eResources. Dusty discusses his journey in tech leadership and eResources’ evolution into a vertically integrated technology company focused on digital transformation, IT services, and SaaS products. He emphasizes that true digital transformation is about ongoing process improvement and corporate evolution, not just technology upgrades. Dusty shares insights on AI as an enablement tool and highlights eResources’ SaaS solutions, including Orchestrate App for managing complex applications and accessibility compliance in higher education.

Product-Led GrowthSaaS Leadership & StrategyTechnology & Innovation
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168 - Generative AI: The Game Changer for Custom Software Solutions

168 - Generative AI: The Game Changer for Custom Software Solutions

168 - Generative AI: The Game Changer for Custom Software SolutionsThomas Watkins
Published on: 08/01/2026

In this episode of "Product Led Growth Leaders," guest Wyatt Kirby, Founder Partner at Apsis Labs, discusses how generative AI is transforming software development and business automation. Wyatt shares insights on the shift from large enterprise clients to smaller businesses adopting AI-driven solutions, the realistic capabilities and limitations of generative AI, and the continued importance of human oversight. The conversation also explores the future normalization of AI in business, practical advice for founders, and the value of partnerships between software consultants and UX designers to deliver effective, scalable solutions.

Product-Led GrowthTechnology & InnovationAutomated Accounting
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