169 - The Evolution of Digital Transformation: From Buzzword to Corporate Strategy

169 - The Evolution of Digital Transformation: From Buzzword to Corporate Strategy

169 - The Evolution of Digital Transformation: From Buzzword to Corporate StrategyThomas Watkins
Published on: 15/01/2026

In this episode of "Product Led Growth Leaders," host Thomas Watkins interviews Dusty Gulleson, CEO of eResources. Dusty discusses his journey in tech leadership and eResources’ evolution into a vertically integrated technology company focused on digital transformation, IT services, and SaaS products. He emphasizes that true digital transformation is about ongoing process improvement and corporate evolution, not just technology upgrades. Dusty shares insights on AI as an enablement tool and highlights eResources’ SaaS solutions, including Orchestrate App for managing complex applications and accessibility compliance in higher education.

Product-Led GrowthSaaS Leadership & StrategyTechnology & Innovation
168 - Generative AI: The Game Changer for Custom Software Solutions

168 - Generative AI: The Game Changer for Custom Software Solutions

168 - Generative AI: The Game Changer for Custom Software SolutionsThomas Watkins
Published on: 08/01/2026

In this episode of "Product Led Growth Leaders," guest Wyatt Kirby, Founder Partner at Apsis Labs, discusses how generative AI is transforming software development and business automation. Wyatt shares insights on the shift from large enterprise clients to smaller businesses adopting AI-driven solutions, the realistic capabilities and limitations of generative AI, and the continued importance of human oversight. The conversation also explores the future normalization of AI in business, practical advice for founders, and the value of partnerships between software consultants and UX designers to deliver effective, scalable solutions.

Product-Led GrowthTechnology & InnovationAutomated Accounting
163 - The Future of Retail: How QR Codes Will Change the Shopping Experience

163 - The Future of Retail: How QR Codes Will Change the Shopping Experience

163 - The Future of Retail: How QR Codes Will Change the Shopping ExperienceThomas Watkins
Published on: 04/12/2025

In this episode of "Product Led Growth Leaders," host Thomas Watkins interviews Ravi Pratap Maddimsetty, Co-Founder and CTO of UNIQODE. They discuss how UNIQODE’s platform enables businesses to connect physical products to digital experiences using dynamic QR codes. Ravi explains the challenges companies face in managing and tracking QR codes at scale, the difference between QR codes and IoT devices, and the diverse use cases for QR codes—from marketing to post-sale support.

Product-Led GrowthSaaS Leadership & StrategyEntrepreneurship & Startup GrowthTechnology & Innovation
162 - AI Unleashed: Turning Everyday Tasks into Workflow Magic

162 - AI Unleashed: Turning Everyday Tasks into Workflow Magic

162 - AI Unleashed: Turning Everyday Tasks into Workflow MagicThomas Watkins
Published on: 27/11/2025

In this episode of "Product Led Growth Leaders," host Thomas Watkins interviews Alberto Rizzoli, Co-Founder and CEO of V7. They discuss the challenges of training AI to automate complex, repetitive workflows—especially those involving unstructured visual data like documents and images. Alberto explains how V7 enables companies to build AI-powered, step-by-step workflows that reliably process and extract information from diverse data sources. Use cases span insurance, healthcare, and investment analysis.

Product-Led GrowthEntrepreneurship & Startup GrowthTechnology & InnovationDigital Marketing