169 - The Evolution of Digital Transformation: From Buzzword to Corporate Strategy

169 - The Evolution of Digital Transformation: From Buzzword to Corporate Strategy

169 - The Evolution of Digital Transformation: From Buzzword to Corporate StrategyThomas Watkins
Published on: 15/01/2026

In this episode of "Product Led Growth Leaders," host Thomas Watkins interviews Dusty Gulleson, CEO of eResources. Dusty discusses his journey in tech leadership and eResources’ evolution into a vertically integrated technology company focused on digital transformation, IT services, and SaaS products. He emphasizes that true digital transformation is about ongoing process improvement and corporate evolution, not just technology upgrades. Dusty shares insights on AI as an enablement tool and highlights eResources’ SaaS solutions, including Orchestrate App for managing complex applications and accessibility compliance in higher education.

Product-Led GrowthSaaS Leadership & StrategyTechnology & Innovation
168 - Generative AI: The Game Changer for Custom Software Solutions

168 - Generative AI: The Game Changer for Custom Software Solutions

168 - Generative AI: The Game Changer for Custom Software SolutionsThomas Watkins
Published on: 08/01/2026

In this episode of "Product Led Growth Leaders," guest Wyatt Kirby, Founder Partner at Apsis Labs, discusses how generative AI is transforming software development and business automation. Wyatt shares insights on the shift from large enterprise clients to smaller businesses adopting AI-driven solutions, the realistic capabilities and limitations of generative AI, and the continued importance of human oversight. The conversation also explores the future normalization of AI in business, practical advice for founders, and the value of partnerships between software consultants and UX designers to deliver effective, scalable solutions.

Product-Led GrowthTechnology & InnovationAutomated Accounting
167 - The Best Strategies for Merging UX and Product Management

167 - The Best Strategies for Merging UX and Product Management

167 - The Best Strategies for Merging UX and Product ManagementThomas Watkins
Published on: 31/12/2025

In this special “Happy 2026” episode of Product Led Growth Leaders, guest host Amélie Uriu interviews regular host Thomas Watkins. Thomas shares his journey from psychology and human factors engineering into UX and product strategy, eventually founding his agency, 3Leaf. The conversation explores the relationship between UX and product management, the importance of psychology in design, and how 3Leaf helps startups and enterprises innovate. Thomas also discusses industry trends, the challenges of communicating design’s value, and his hopes for a more thoughtful integration of AI in product development.

Product-Led GrowthEntrepreneurship & Startup GrowthCustomer-Centric Product Development
166 - Tackling Real Estate Inefficiencies: A New Era of Transparency and Accountability

166 - Tackling Real Estate Inefficiencies: A New Era of Transparency and Accountability

166 - Tackling Real Estate Inefficiencies: A New Era of Transparency and AccountabilityThomas Watkins
Published on: 24/12/2025

In this episode of "Product Led Growth Leaders," Andrea Monti Solza, Co-founder of Conveyo, joins host Thomas Watkins to discuss his journey from data science and fintech to transforming residential real estate. He explains how Conveyo streamlines property transactions by acting as an independent third party, aligning incentives, increasing transparency, and simplifying the process for buyers, sellers, and professionals. Andrea highlights the importance of trust, good design, and user experience, and shares Conveyo’s vision for deeper industry partnerships and ongoing innovation to create a faster, more transparent, and less stressful real estate experience.

Product-Led GrowthEntrepreneurship & Startup GrowthMarketing