SaaS Leadership & Strategy

165 - Cold Calling Reimagined: Winning Sales Outreach in the Digital Age

Thomas Watkins

Published on: 18/12/2025

In this episode of "Product Led Growth Leaders," Thomas Watkins interviews Joey Gilkey, CEO of TitanX, about the resurgence of phone calls as a top sales outreach channel. Joey explains how automation and AI have saturated email and LinkedIn, making the phone more effective for real conversations and intelligence gathering. They discuss regulatory hurdles, the importance of managing spam risks, and TitanX’s data-driven platform for optimizing outreach. Joey also hints at an upcoming acquisition and shares TitanX’s vision for a holistic, continuous improvement flywheel in sales outreach.

Product-Led GrowthSaaS Leadership & StrategyEntrepreneurship & Startup Growth

164 - Reimagining Legal Work: Empowering Lawyers Through Advanced AI Innovation

Thomas Watkins

Published on: 11/12/2025

In this episode of "Product Led Growth Leaders," host Thomas Watkins interviews Bryan Lee, Co-Founder and CEO of Ruli AI. Bryan shares how his legal and tech background inspired him to build an AI-powered platform that streamlines legal research, contract review, and compliance for in-house legal teams. They discuss Ruli AI’s unique integration with company policies, its focus on legal expertise, and seamless workflow with tools like Microsoft Word.

Product-Led GrowthSaaS Leadership & StrategyEntrepreneurship & Startup Growth

163 - The Future of Retail: How QR Codes Will Change the Shopping Experience

Thomas Watkins

Published on: 04/12/2025

In this episode of "Product Led Growth Leaders," host Thomas Watkins interviews Ravi Pratap Maddimsetty, Co-Founder and CTO of UNIQODE. They discuss how UNIQODE’s platform enables businesses to connect physical products to digital experiences using dynamic QR codes. Ravi explains the challenges companies face in managing and tracking QR codes at scale, the difference between QR codes and IoT devices, and the diverse use cases for QR codes—from marketing to post-sale support.

Product-Led GrowthSaaS Leadership & StrategyEntrepreneurship & Startup GrowthTechnology & Innovation

159 - The Journey from Idea to Product: Insights on Effective Discovery and Planning

Thomas Watkins

Published on: 05/11/2025

In this episode of "Product Led Growth Leaders," host Thomas Watkins interviews Angelo Zanetti, Founder and Managing Director of Elemental. They discuss the role of AI tools in early-stage product prototyping, their limitations, and the challenges of turning prototypes into scalable MVPs. Angelo shares how Elemental helps startups and established companies innovate by designing and building custom tech products, emphasizing security, usability, and user experience. The conversation also covers digital transformation, client engagement processes, and the importance of thorough discovery sessions.

Product-Led GrowthSaaS Leadership & StrategyEntrepreneurship & Startup GrowthTechnology & Innovation