163 - The Future of Retail: How QR Codes Will Change the Shopping Experience

163 - The Future of Retail: How QR Codes Will Change the Shopping Experience

163 - The Future of Retail: How QR Codes Will Change the Shopping ExperienceThomas Watkins
Published on: 04/12/2025

In this episode of "Product Led Growth Leaders," host Thomas Watkins interviews Ravi Pratap Maddimsetty, Co-Founder and CTO of UNIQODE. They discuss how UNIQODE’s platform enables businesses to connect physical products to digital experiences using dynamic QR codes. Ravi explains the challenges companies face in managing and tracking QR codes at scale, the difference between QR codes and IoT devices, and the diverse use cases for QR codes—from marketing to post-sale support.

Product-Led GrowthSaaS Leadership & StrategyEntrepreneurship & Startup GrowthTechnology & Innovation
Read more
159 - The Journey from Idea to Product: Insights on Effective Discovery and Planning

159 - The Journey from Idea to Product: Insights on Effective Discovery and Planning

159 - The Journey from Idea to Product: Insights on Effective Discovery and PlanningThomas Watkins
Published on: 05/11/2025

In this episode of "Product Led Growth Leaders," host Thomas Watkins interviews Angelo Zanetti, Founder and Managing Director of Elemental. They discuss the role of AI tools in early-stage product prototyping, their limitations, and the challenges of turning prototypes into scalable MVPs. Angelo shares how Elemental helps startups and established companies innovate by designing and building custom tech products, emphasizing security, usability, and user experience. The conversation also covers digital transformation, client engagement processes, and the importance of thorough discovery sessions.

Product-Led GrowthSaaS Leadership & StrategyEntrepreneurship & Startup GrowthTechnology & Innovation
Read more
158 - Beyond the Screen: The Essential Role of UX in Product Development and Customer Loyalty

158 - Beyond the Screen: The Essential Role of UX in Product Development and Customer Loyalty

158 - Beyond the Screen: The Essential Role of UX in Product Development and Customer LoyaltyThomas Watkins
Published on: 04/11/2025

In this episode of "Product Led Growth Leaders," host Thomas Watkins interviews Therese Fessenden, Senior Experience Specialist with Nielsen Norman Group. They discuss the critical role of user experience in product-led growth, the limitations of AI-generated design, and the enduring value of real user research. Therese highlights practical UX education, the importance of authentic user insights, and opportunities for podcast collaboration. T

Product-Led GrowthSaaS Leadership & StrategyEntrepreneurship & Startup GrowthTechnology & Innovation
Read more
157 - AI in B2B: The Game-Changer Behind Smarter Marketing Strategies

157 - AI in B2B: The Game-Changer Behind Smarter Marketing Strategies

157 - AI in B2B: The Game-Changer Behind Smarter Marketing StrategiesThomas Watkins
Published on: 30/10/2025

In this episode of Product Led Growth Leaders, host Thomas Watkins interviews Loreta Tarozaite, Fractional Chief of Staff and CMO for Loreta Today LLC. They discuss the challenges B2B companies face when integrating AI, emphasizing the need for strong foundations in people, processes, and presence before adopting new technologies. Loreta shares practical strategies for AI adoption, content marketing, and organizational growth, highlighting the importance of human creativity and thoughtful change management.

Product-Led GrowthSaaS Leadership & StrategyEntrepreneurship & Startup GrowthTechnology & Innovation
Read more