160 - The Untapped Market of Cybersecurity for Small Businesses: A Call to Action
The Human Touch in Tech Support: Insights from Andrew Bolton of Tech Rescue
In this episode of the Product Led Growth Leaders podcast, host Thomas Watkins sits down with Andrew Bolton, Co-CEO and Co-Founder of Tech Rescue, to discuss the future of human-centered technology support. As automation and AI reshape customer service, Andrew shares how Tech Rescue bridges the widening digital divide with 24/7, human-powered tech assistance. Their conversation explores how empathy, accessibility, and ethical leadership can transform an often frustrating experience into one that empowers users—particularly aging adults and small business owners who are being left behind by rapid technological change.
Leading with Empathy in a Digital World
Andrew highlights a critical gap in today’s tech landscape: while technology has advanced faster than ever, human understanding hasn’t kept pace. Millions of users have the tools but not the confidence to use them—especially older adults who feel isolated by complex digital systems. Tech Rescue was founded to close that gap by offering around-the-clock support from real people who listen first and solve second. “We’re not just fixing problems,” Andrew explains, “we’re restoring trust in technology.” By making empathy a core part of its business model, Tech Rescue ensures that users feel seen, heard, and supported, not dismissed by a chatbot or endless phone menus.
The discussion also touches on a major issue plaguing small businesses: cybersecurity. Many smaller companies believe they’re too small to be targeted, yet over half operate without even basic protections in place. Tech Rescue provides simple, affordable solutions to safeguard sensitive information, while educating business owners about how to prevent breaches before they happen. Andrew’s approach blends technical expertise with practical communication—focusing on clarity over complexity and empowerment over fear. In an era where digital threats are increasing, this philosophy offers reassurance and control to those who need it most.
Beyond business growth, Andrew sees purpose as central to Tech Rescue’s mission. The company donates profits beyond what’s needed for sustainable expansion to charitable causes, proving that technology can be both profitable and principled. For Andrew, success isn’t just about solving problems—it’s about redefining what responsible entrepreneurship looks like in the tech sector. His advice for other founders is clear: lead with empathy, build for accessibility, and measure success by the difference you make in people’s lives. In a world dominated by AI and efficiency metrics, Tech Rescue stands as a reminder that human connection is still the most powerful innovation of all.
About Andrew Bolton
Andrew Bolton is the Co-CEO and Co-Founder of Tech Rescue, a company providing 24/7, human-powered technology support for individuals and small businesses. With a background in business development and operations, Andrew is passionate about making technology more accessible and secure for all users, especially those underserved by traditional tech support systems.
About Tech Rescue
Tech Rescue is a U.S.-based technology support company that offers live, empathetic help anytime, anywhere. Recognized as one of the top 100 startups in the U.S. by F6 in 2024, Tech Rescue provides remote assistance for all devices, cybersecurity solutions for small businesses, and ongoing education to help users navigate today’s digital world confidently and securely.
Links Mentioned in This Episode
Key Episode Highlights
Human empathy remains the ultimate differentiator in tech support.
AI and automation should enhance—not replace—human connection.
Small businesses face major cybersecurity gaps that demand attention.
Accessibility and plain-language support can bridge generational divides.
Purpose-driven business models can combine profit and positive impact.
Conclusion
As Thomas and Andrew reveal, the best technology doesn’t just solve problems—it builds trust. By blending innovation with empathy, Tech Rescue demonstrates that even in an automated world, the human touch remains irreplaceable.
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