Digital Marketing

177 - Say Goodbye to Guesswork: How AI is Redefining Ad Campaign Management

Thomas Watkins

Published on: 12/03/2026

In this episode of Product Led Growth Leaders, host Thomas Watkins interviews Seva Ustinov, founder and CEO of Plurio, an AI platform for performance marketing teams. Seva discusses his journey from digital nomad to tech entrepreneur, the challenges marketers face with fragmented ad data, and how Plurio’s AI agent centralizes and analyzes campaign metrics to optimize for revenue and lifetime value. The conversation also touches on the importance of deep business context for effective AI, high-touch onboarding, and Plurio’s vision for proactive, insight-driven marketing automation.

Product-Led GrowthSaaS Leadership & StrategyEntrepreneurship & Startup GrowthTechnology & InnovationDigital Marketing

172 - From AI to Authenticity: Unlocking the Power of Brand Storytelling

Thomas Watkins

Published on: 05/02/2026

In this episode of "Product Led Growth Leaders," host Thomas Watkins interviews David Ebner, President of Content Workshop. They discuss the power of brand storytelling in marketing, emphasizing its distinction from basic content creation. David explains how Content Workshop positions itself as a brand storytelling agency and shares insights on integrating AI into marketing workflows.

Product-Led GrowthSaaS Leadership & StrategyEntrepreneurship & Startup GrowthTechnology & InnovationDigital Marketing

170 - Relocation Revolution: Transforming the Way We Move Abroad

Thomas Watkins

Published on: 22/01/2026

In this episode of "Product Led Growth Leaders," host Thomas Watkins interviews Óscar Rubio, Founder and CEO of Lodgerin. Óscar shares how his personal experience relocating abroad inspired him to create Lodgerin, a digital platform that streamlines international moves by partnering with institutions and local service providers. The discussion covers the challenges of global relocation, Lodgerin’s B2B model, and its expansion into new markets.

Product-Led GrowthSaaS Leadership & StrategyDigital Marketing

162 - AI Unleashed: Turning Everyday Tasks into Workflow Magic

Thomas Watkins

Published on: 27/11/2025

In this episode of "Product Led Growth Leaders," host Thomas Watkins interviews Alberto Rizzoli, Co-Founder and CEO of V7. They discuss the challenges of training AI to automate complex, repetitive workflows—especially those involving unstructured visual data like documents and images. Alberto explains how V7 enables companies to build AI-powered, step-by-step workflows that reliably process and extract information from diverse data sources. Use cases span insurance, healthcare, and investment analysis.

Product-Led GrowthEntrepreneurship & Startup GrowthTechnology & InnovationDigital Marketing