Digital Marketing

142 - Reimagining Product Lifecycle Management: Breaking Free from Legacy Systems

Thomas Watkins

Published on: 25/09/2025

In this episode of "Product Led Growth Leaders," host Thomas Watkins interviews Tom Shoemaker, VP of Product Marketing at Propel Software. Tom discusses how Propel’s cloud-based platform, built on Salesforce, helps manufacturers of physical products streamline collaboration, ensure compliance, and maintain audit readiness—especially in regulated industries like medtech. He explains the importance of usability, security, and role-based experiences, and shares how Propel modernizes outdated processes.

Product-Led GrowthEntrepreneurship & Startup GrowthTechnology & InnovationDigital Marketing

138 - From Data to Decisions: Transforming Local SEO Insights into Action

Thomas Watkins

Published on: 10/09/2025

In this episode of "Product Led Growth Leaders," host Thomas Watkins interviews David Hunter, CEO of Local Falcon. The discussion covers the unique challenges of local SEO, the evolution of Local Falcon from a pure SaaS analytics tool to offering AI-driven insights and professional services, and the future role of automation and AI in local search optimization. The episode offers practical advice for businesses seeking to boost their local online presence.

Product-Led GrowthSaaS Leadership & StrategyDigital MarketingMarketing

134 - Navigating the Networking Jungle: How to Make Connections Effortless

Thomas Watkins

Published on: 28/08/2025

In this episode of "Product Led Growth Leaders," host Thomas Watkins interviews Jon Werner, Co-founder of Event Magic. Jon shares how Event Magic was created to streamline check-ins, badge printing, and meaningful connections, offering features like contextual contact notes and a networking dashboard. The conversation highlights Event Magic’s innovative approach to event management, its focus on authentic relationships, and plans for a supporter marketplace, while also touching on the importance of community and remote work flexibility.

Product-Led GrowthTechnology & InnovationDigital Marketing

131 - Convert More Visitors into Leads: The Smart AI Solution You Need

Thomas Watkins

Published on: 19/08/2025

In this episode of "Product Led Growth Leaders," host Thomas Watkins interviews Jason Sherman, Co-founder and CEO of Vengo AI. He explains how Vengo AI’s conversational agent uses AI to engage visitors, answer questions, and generate leads more effectively than traditional forms or chatbots. The episode covers Vengo AI’s simple implementation, focus on user experience, and expansion plans into university and government websites. Jason also shares insights on startup growth and the importance of targeted, user-friendly AI solutions for business success.

Product-Led GrowthTechnology & InnovationDigital Marketing