Making AI Explainable: Krunal Patel on Transforming Financial Insights with Bordo.ai

In this episode of Product Led Growth Leaders, host Thomas Watkins sits down with Krunal Patel, Co-Founder and Chief Product Officer at Bordo.ai, to explore how financial institutions can turn complex, fragmented data into actionable customer insights. Krunal shares his journey from software engineer to product visionary, and how Bordo is helping banks and credit unions rethink customer understanding through ethical, explainable AI. For product and data leaders in financial services, this episode offers a compelling look at solving real-world engagement challenges with clarity, context, and transparency.

Why Better Data Isn’t Enough—You Need Context and Clarity

Krunal opens with a problem every financial institution faces: they’re sitting on mountains of data, but most of it goes unused or underutilized. From marketing directors to relationship managers, teams struggle to surface relevant insights that drive personalized engagement. Instead, customers receive generic offers that miss the mark. Bordo.ai was built to change this, offering context-aware AI that not only delivers actionable insights but also explains why those insights matter—without the black box effect.

What sets Bordo apart is its focus on explainable AI for finance, designed to build trust with end users and compliance teams alike. Krunal walks through how the platform interprets fragmented data, detects behavioral patterns, and recommends offers that align with user needs in real time. Built with small and mid-sized financial institutions in mind, Bordo also supports data quality initiatives, helping clients clean and structure their data before automation begins. For Krunal, transparency isn’t just a feature—it’s a requirement in regulated industries.

He also shares how Bordo was shaped by design partnerships and iterative feedback. Instead of launching a monolithic platform, his team built a flexible AI engine that can layer onto existing systems, with a user interface designed to reduce cognitive load and increase adoption. Looking ahead, Krunal envisions Bordo expanding into adjacent industries like e-commerce and retail—anywhere data is abundant but understanding is lacking. His approach is as much about ethical AI development as it is about business growth.

About Krunal Patel

Krunal Patel is the Co-Founder and Chief Product Officer at Bordo.ai. With a background in engineering and product leadership, he brings a problem-first mindset to AI product development, focused on usability, trust, and delivering business impact.

About Bordo.ai

Bordo.ai empowers financial institutions to turn customer data into clear, explainable insights. Through a combination of machine learning, context-awareness, and UX simplicity, Bordo helps teams engage more effectively—without sacrificing regulatory compliance or user trust.

Links Mentioned in This Episode

• Bordo.ai – Company Website

Key Episode Highlights

• How Bordo helps banks move beyond generic offers to personalized, explainable insights

• Why clean, integrated data is essential before AI can add value

• The importance of explainability and transparency in regulated industries

• How design partnerships helped Bordo build the right product for real-world users

• Why reducing cognitive load is key to increasing AI adoption within financial teams

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