Mastering Event Networking: Leveraging Boop for Efficient Connections and Follow-Ups

In the latest episode of Product Led Growth Leaders, host Thomas Watkins interviews Horacio Rilo, Founder of Boop, to explore innovative solutions for event networking. They dive into the challenges professionals face at conferences, particularly when it comes to building lasting connections, and discuss how Boop’s SMS-powered platform is redefining the networking process. Horacio shares actionable insights on using Boop to transform traditional networking, streamline follow-ups, and boost event ROI.

The Real Challenges of Networking at Events

Horacio Rilo begins by discussing the key pain points professionals encounter when networking at events. One of the biggest challenges he identifies is on-site engagement. At events, introductions are often brief and don't always lead to lasting relationships. Traditional networking methods, like handing out business cards or sending LinkedIn requests, can sometimes feel impersonal or get lost in the shuffle, leading to missed opportunities for deeper connections.

Another common issue is follow-up fatigue. After events, many professionals struggle to maintain momentum with new connections. The typical approach often involves generic emails or messages, which fail to create a memorable impression or establish ongoing communication. Horacio notes that despite the best intentions, these methods are rarely effective in ensuring meaningful follow-ups that can translate into business opportunities or collaborations.

Boop addresses these networking pitfalls head-on. By integrating SMS-powered technology, Boop enables users to seamlessly transition from in-person networking to digital engagement. The platform uses QR codes to instantly share live, editable digital profiles. Once scanned, the recipient receives an up-to-date profile via SMS, which includes the user’s key contact information and relevant resources, such as a calendar link for scheduling meetings or a downloadable whitepaper. With the inclusion of actionable next steps, such as booking a meeting or connecting on LinkedIn, the follow-up process becomes smoother, more personalized, and much more likely to succeed. Boop effectively eliminates the need for outdated business cards, and the automation of follow-ups ensures that no opportunity slips through the cracks.

About Horacio Rilo

Horacio Rilo is the Founder of Boop, a cutting-edge platform designed to revolutionize event networking with its SMS-powered technology. With his background in technology and innovation, Horacio aims to simplify professional networking and help users create meaningful connections with ease. His vision for Boop is to make it the go-to tool for networking at events, ensuring that every interaction leads to actionable next steps.

About Boop

Boop is an innovative platform focused on transforming event networking and follow-ups. By leveraging SMS technology, Boop allows professionals to share live, editable digital profiles that are immediately accessible via QR codes. The platform’s emphasis on actionable next steps and real-time profile updates ensures that every connection made at an event has the potential to turn into a meaningful business relationship.

Links Mentioned in This Episode:

• Boop Website

• Horacio Rilo LinkedIn

Key Episode Highlights

• The Challenges of Event Networking: Horacio discusses the common pitfalls of traditional networking methods and how Boop solves these issues with instant, actionable digital profiles.

• Boop’s SMS-Powered Approach: How Boop allows professionals to share personalized profiles quickly and follow up seamlessly with automated SMS messages.

• Improving Follow-Up Efficiency: The importance of context-driven messaging in follow-ups and how Boop helps maintain engagement after events.

• Future of Networking: Horacio’s vision for Boop as the universal networking tool for conferences, utilizing data and automation for better event outcomes.

• The Power of Real-Time Data: The future of networking will be shaped by data-driven insights that help users identify high-value connections and measure event ROI.

Conclusion

The insights shared in this episode of Product Led Growth Leaders demonstrate that networking is no longer just about collecting business cards. Instead, it’s about creating instant, memorable, and actionable connections that lead to real engagement. By using Boop’s SMS-powered platform and implementing the strategies discussed in the episode, professionals can maximize their networking potential and ensure that every connection counts.

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