Plug Into the Power of Podcasting: Gal Ko on Using Guest Appearances to Amplify B2B SaaS Growth

In this episode of Product Led Growth Leaders, host Thomas Watkins sits down with Gal Ko, Founder, CEO and PMM of Bold PMM, to explore the evolving role of podcast guesting in B2B SaaS marketing. Gal shares how he helps venture-backed startups break into competitive markets—especially in the U.S.—by placing their founders on the right podcasts to drive visibility, trust, and traction. From strategic targeting to ROI expectations, this episode is packed with insights for founders who want to grow their audience without starting their own show.

How Podcast Guesting Accelerates Founder-Led Marketing

Gal’s journey began after being let go from a cybersecurity startup—an experience that pushed him to double down on his product marketing background. He founded Bold PMM to solve a specific challenge: many startup founders want to break into the U.S. market but are frustrated by the slow, noisy results of traditional paid and organic channels. Podcasting offered a better path—one that creates authentic conversations, builds authority, and opens doors.

With Bold PMM, Gal takes a founder’s expertise and turns it into strategic podcast guest appearances. His team creates custom speaker profiles, pinpoints relevant shows, and pitches the founder as a high-value guest. More than just exposure, this creates a content asset that can be repurposed across social, newsletters, and sales conversations.

He emphasizes that guesting doesn’t need to be time-intensive. Clients review a shortlist of shows, approve the opportunities that match their audience, and show up ready to shine. Over time, the repetition refines messaging and increases brand recall.

Gal also shares tactical insights on what to expect. Most clients see podcast placements within 2–3 months and are guaranteed five shows minimum. While direct attribution can be tricky, Gal points to client wins like inbound leads, stronger pitch decks, and industry recognition.

About Gal Ko

Gal Ko is the Founder & CEO of Bold PMM, a specialized agency helping B2B SaaS companies grow through strategic podcast guest appearances. After a career in cybersecurity and product marketing, Gal created a system to help founders build trust at scale through meaningful conversations.

About Bold PMM

Bold PMM connects B2B SaaS founders with curated podcast audiences to increase visibility, refine messaging, and drive real business growth—without the time drain of starting their own show.

Links Mentioned in This Episode

• Bold PMM Website

• Gal Ko LinkedIn

Conclusion

This episode is a must-listen for founders who want to move fast, build trust, and scale visibility in saturated SaaS markets. Gal’s approach demystifies podcast marketing and delivers a low-lift, high-impact strategy any founder can benefit from—especially those with bold ideas and limited time.

Key Highlights

• Why founders should guest on shows before starting their own

• How to identify podcasts that match your audience and goals

• The compounding benefits of multiple appearances over time

• Why Gal compares his service to a matchmaking platform

• What B2B SaaS founders can expect in terms of timeline and ROI

Ready to scale smarter and stand out?
Explore more insights and founder-led strategies at 3leaf.consulting.

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