Driving Social Impact Through Tech: Insights from Daniel Falodun of EcoCycle Ng

In a recent episode of the Product Led Growth Leaders podcast, host Thomas Watkins sat down with Daniel Falodun, Founder of EcoCycle Ng, to explore how technology can transform environmental and social outcomes. Daniel shared how EcoCycle leverages blockchain to incentivize recycling, along with his other ventures, Erase and Power Match, which aim to empower Gen Z consumers and people with disabilities. This episode provides actionable insights for founders, product leaders, and innovators looking to build scalable, product-led solutions that address real-world problems.

Using Technology to Solve Real-World Problems

Daniel’s approach begins with identifying tangible problems in his community, then designing solutions that are technically innovative and socially impactful. EcoCycle uses blockchain to create transparency and fairness in waste collection, ensuring users and agents are fairly compensated through token rewards. This approach aligns incentives with desired behaviors, driving engagement while fostering trust in the system.

Beyond waste management, Daniel’s ventures highlight inclusivity and accessibility. Erase leverages AI to recommend eco-friendly products for Gen Z, ensuring cultural relevance and engagement. Power Match, on the other hand, focuses on creating a marketplace of apps for users with disabilities, addressing a critical gap in digital inclusion. Together, these projects demonstrate how technology can bridge societal gaps while delivering measurable value.

Central to Daniel’s philosophy is the iterative, product-led mindset. By piloting solutions locally, gathering user feedback, and refining systems before scaling, he ensures that products are both effective and sustainable. This methodical approach—starting small, validating with real users, and iterating—enables innovations that can expand across communities and eventually, globally.

About Daniel Falodun

Daniel Falodun is a young entrepreneur and engineer from Lagos, Nigeria, with a passion for leveraging technology to solve environmental and social challenges. He is the Founder of EcoCycle Ng, co-founder of Erase, a green AI-powered e-commerce platform for Gen Z, and Power Match, a digital accessibility platform. Connect with Daniel on LinkedIn.

About EcoCycle Ng

EcoCycle Ng is a blockchain-powered waste management platform that incentivizes proper sorting, collection, and recycling through token-based rewards. Designed to be transparent, fair, and accessible, EcoCycle empowers communities, users, and collection agents while addressing environmental challenges in emerging markets.

Links Mentioned in This Episode

• Daniel Falodun LinkedIn

Key Episode Highlights

• EcoCycle uses blockchain to incentivize recycling and ensure transparency.

• Iterative, product-led approaches validate solutions locally before scaling globally.

• Erase and Power Match address inclusivity for Gen Z consumers and people with disabilities.

• Aligning incentives with technology drives adoption and engagement.

• Combining social impact with scalable, data-driven solutions creates sustainable ventures.

Conclusion

Daniel Falodun’s work exemplifies how entrepreneurial vision, technology, and a product-led mindset can solve pressing social and environmental challenges. By starting with real problems, designing for inclusivity, and iterating based on user feedback, he creates solutions that are impactful, scalable, and sustainable.

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