Solving Cash Flow Complexity: How Blaine Bertsch Built Dryrun for Smarter Financial Forecasting

In this episode of Product Led Growth Leaders, host Thomas Watkins sits down with Blaine Bertsch, Co-Founder and CEO of Dryrun, to explore the hidden pain points of cash flow management and how to fix them. Blaine shares how his journey from running a creative agency to building a powerful forecasting platform was sparked by the real-world challenge of managing volatile cash cycles. The conversation dives deep into why even profitable businesses can hit cash flow crunches—and how a product-first mindset can help prevent financial surprises.

Why Cash Flow Tools Fail—and What to Do Instead

Blaine starts by recounting the early days of his design agency, where inconsistent cash flow created unnecessary stress despite overall profitability. Like many small business owners and CFOs, he faced the issue of financial data being locked in fragmented tools, making it hard to see—and plan—what was coming next. Dryrun was born out of this pain point: a modular, highly visual platform designed to bring clarity and control to forecasting, especially for companies with large, complex transactions.

Unlike traditional tools that overcomplicate or oversimplify, Dryrun sits in the sweet spot of flexibility and functionality. Users can build custom financial forecasts like LEGO blocks—intuitive for non-financial users, yet robust enough for finance leaders. Blaine explains that Dryrun is especially effective for companies with high-value contracts, multiple revenue streams, or multiple locations where timing issues can create significant risk. It's not just about tracking where cash is—it’s about seeing where it’s going next, and being able to model scenarios before decisions are made.

Blaine also opens up about what’s next for Dryrun, including incorporating AI in purposeful ways—not just as a buzzword, but as a tool that solves meaningful problems. Throughout the discussion, he emphasizes that the company’s best ideas come directly from CFOs and customers using the product. That feedback-driven culture helps them refine forecasting features, improve integrations with ERP tools, and expand into higher-value markets with confidence. His north star remains clear: put the user first, and build tools that actually help them sleep better at night.

About Blaine Bertsch
Blaine Bertsch is the Co-Founder and CEO of Dryrun. With a background in design, entrepreneurship, and financial consulting, Blaine brings a user-centric lens to solving cash flow forecasting challenges for growing businesses.

About Dryrun
Dryrun is a cash flow forecasting and scenario planning platform built for CFOs, finance leaders, and founders managing complex or unpredictable revenue cycles. The tool empowers companies to see what’s coming, model various financial outcomes, and make confident decisions before problems arise.

Links mentioned in this episode

• Dryrun Website

• Thomas Watkins on LinkedIn

Conclusion
This episode unpacks the real reason why cash flow challenges continue to disrupt otherwise healthy companies—and how Dryrun is tackling this with modular forecasting and scenario planning that actually makes sense to use. Blaine Bertsch’s insights are a must-hear for CFOs, controllers, and founders who want to future-proof their finances with better tools and even better thinking.

Key Episode Highlights

• Why profitable companies still fail due to cash timing gaps

• How Dryrun uses a modular, LEGO-like system for cash forecasting

• The difference between short-term visibility and long-term financial modeling

• The power of customer feedback loops in shaping product development

• How to approach AI in fintech: practical use cases over flashy features

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