
In this episode of Product Led Growth Leaders, host Thomas Watkins speaks with Andrea Monti Solza, Co-founder of Conveyo, about why residential real estate transactions remain one of the most broken consumer experiences—and how product-led infrastructure can fix it. Drawing on Andrea’s background in data science and fintech, the conversation explores how transparency, incentive alignment, and thoughtful process design can dramatically reduce friction, delays, and failed deals in property transactions. The episode offers valuable lessons for product leaders tackling complex, multi-stakeholder systems.
Andrea explains that despite advances in fintech and e-commerce, real estate transactions still suffer from long timelines, high fallout rates, and poor visibility. Buyers and sellers often feel powerless as agents, lawyers, and lenders operate in disconnected silos with little shared accountability. Rather than attempting to replace these players, Conveyo positions itself as neutral infrastructure—an orchestration layer that aligns incentives, enforces shared milestones, and creates a single source of truth for everyone involved in the transaction.
A core differentiator is Conveyo’s commitment to radical transparency. The platform provides real-time progress tracking, clear ownership of each step, and upfront due diligence through what Andrea calls a “property passport.” By gathering legal and regulatory data early, Conveyo reduces surprises that typically derail deals late in the process. Buyers gain confidence, sellers see momentum, and professionals are held accountable through shared visibility rather than manual follow-ups.
Andrea also emphasizes that adoption depends on minimizing friction for industry professionals. Conveyo integrates into existing workflows instead of forcing agents or lawyers to learn new systems, while its concierge-led model reduces coordination overhead. AI is used carefully—primarily to summarize and translate complex legal documents—without compromising privacy or trust. For product-led teams, the takeaway is clear: real innovation in fragmented industries comes from aligning incentives, designing for trust, and improving the full end-to-end experience, not just digitizing one step.
Andrea Monti Solza is the Co-founder of Conveyo. With a background in data science, banking, and fintech, he focuses on applying product thinking and infrastructure design to simplify complex, trust-based consumer transactions.
Conveyo is a real estate transaction platform that provides independent infrastructure to align stakeholders, increase transparency, and reduce friction across the buying and selling process. By combining early due diligence, real-time tracking, and concierge support, Conveyo helps transactions move faster with greater confidence.
Why residential real estate remains inefficient despite digital progress
How aligning incentives across stakeholders reduces delays and fallout
The role of upfront due diligence in accelerating transactions
Why transparency is essential for trust in high-stakes processes
Lessons for product leaders building platforms in fragmented ecosystems
This conversation highlights how product-led infrastructure can transform even the most entrenched, high-friction industries. Andrea Monti Solza’s approach demonstrates that transparency, accountability, and thoughtful design are powerful levers for rebuilding trust—especially when multiple stakeholders must work together to complete complex transactions.
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