Unlocking Scalable Customer Experience: Insights from David Ewing, CEO of Motiv and ContentLion

In the latest episode of the Product Led Growth Leaders podcast, host Thomas Watkins sits down with David Ewing, CEO of Motiv and ContentLion, to explore how enterprises can deliver authentic, data-driven customer experiences at scale. Drawing on his deep expertise in CX transformation and digital content management, David shares practical strategies for aligning technology, automation, and empathy to drive global growth and long-term loyalty.

Transforming CX and Content Operations for Global Scale

David Ewing emphasizes that scaling customer experience is no longer about adding more agents or building more workflows—it’s about creating human-centered systems supported by smart automation. Using examples like Chewy’s empathetic outreach to customers and Starbucks’ consistent in-store experiences, he illustrates how brands can blend data-driven insight with emotional intelligence. By using data to anticipate needs and automate personalized moments, companies can create human connection at enterprise scale.

At Motiv, David and his team use Oracle CX to help global organizations simplify complexity. The platform’s enterprise-grade infrastructure and integrated customer engagement tools enable companies to deliver consistent experiences across every touchpoint—from marketing and service to fulfillment. However, as David explains, the platform itself isn’t the differentiator—it’s the strategy behind how it’s used. True transformation happens when technology supports intentional customer design, not the other way around.

Through his second company, ContentLion, David tackles the often-overlooked challenge of managing content at scale. ContentLion’s AI-powered CMS centralizes storage, automates publishing, and integrates seamlessly with creative tools like Adobe Premiere and Oracle systems. For enterprise marketing and CX teams, this means faster collaboration, global compliance, and data-backed personalization. As David puts it, “Content is your customer experience—it’s how people meet, understand, and trust your brand.”

About David Ewing

David Ewing is the CEO of Motiv and ContentLion. A seasoned leader in customer experience and digital transformation, David helps enterprises modernize their operations by aligning human empathy, data, and technology. With decades of experience guiding Fortune 500 clients through CX innovation, he’s passionate about helping brands connect with customers in meaningful, scalable ways.

About Motiv

Motiv is a global consulting firm specializing in customer experience transformation through Oracle CX and enterprise automation. The company helps organizations design, implement, and optimize customer engagement systems that scale efficiently while maintaining emotional authenticity.

About ContentLion

ContentLion is an AI-driven content management platform built for large organizations. It enables global teams to centralize, localize, and distribute content securely—helping enterprises accelerate time to market while ensuring brand consistency and compliance.

Links Mentioned in This Episode

• Motiv Website

• ContentLion Website

• David Ewing LinkedIn

Key Episode Highlights

• Data and empathy must coexist to deliver customer experiences that scale authentically.

• Oracle CX provides the flexibility and power needed for enterprise-level transformation.

• ContentLion solves the global content management problem with centralized, AI-driven control.

• True CX impact comes from aligning people, process, and technology—not tools alone.

• Automation enables emotional connection by freeing humans to focus on high-value interactions.

Conclusion

David Ewing’s perspective highlights a new era of enterprise growth—one where technology amplifies humanity rather than replaces it. By combining robust CX platforms with intelligent content systems, organizations can move faster, connect deeper, and build trust at scale.

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