How Saily is Transforming Global Travel Connectivity: Insights from CEO Vykintas Maknickas

Traveling internationally can be complicated and expensive, from unpredictable roaming charges to swapping SIM cards in each country. On this episode of the Product Led Growth Leaders podcast, Thomas Watkins interviews Vykintas Maknickas, CEO of Saily, about how his company is revolutionizing travel connectivity through a product-led approach using eSIM technology. Vykintas shares actionable insights on solving traveler pain points, designing frictionless products, and scaling a customer-focused tech solution globally.

Solving Traveler Challenges with eSIM Technology

Traditional SIMs and roaming plans create frustration for travelers—high costs, inconsistent coverage, and the logistical hassle of local SIMs. Vykintas explains how Saily’s eSIM platform removes these barriers, enabling users to activate cellular plans digitally, manage usage through a single app, and switch seamlessly between providers for reliable coverage anywhere in the world. By addressing these pain points directly, Saily creates a smoother, more transparent travel experience.

Saily also offers flexible, tailored plans to fit any traveler. Users can select data for individual countries, regions, or global coverage, ranging from 1GB to unlimited. The Saily app centralizes plan management, top-ups, and usage tracking, eliminating the confusion of multiple apps or providers. Frequent travelers benefit from Saily Ultra, a subscription service with unlimited high-speed data and additional perks, demonstrating the company’s commitment to convenience and customer value.

From a product-led growth perspective, Saily’s approach offers lessons for innovators and leaders. Frictionless onboarding, clear customer-centric design, and ongoing innovation are central to their success. Vykintas emphasizes that understanding real-world pain points and continuously iterating solutions can differentiate a product in competitive, regulated markets.

About Vykintas Maknickas

Vykintas Maknickas is the CEO of Saily, leading the company in redefining global travel connectivity with a product-led, user-first approach. His experience in product strategy and international tech solutions positions Saily as a market leader in digital eSIM technology. Connect with him on LinkedIn.

About Saily

Saily provides global data connectivity across 200+ destinations through eSIM technology. The company offers flexible plans, integrated management via a single app, and subscription models for frequent travelers, ensuring seamless, cost-effective, and reliable connectivity.

Links Mentioned in This Episode

• Try Saily

• Connect with Vykintas Maknickas

Key Episode Highlights

• eSIM technology removes roaming fees and physical SIM hassles.

• Flexible data plans for individual countries, regions, or global travel.

• Saily Ultra subscription offers unlimited high-speed data and travel perks.

• Product-led growth principles: frictionless onboarding, customer-focused design, and continuous innovation.

• Multi-telco partnerships ensure reliable global coverage.

Conclusion

Saily demonstrates how technology and thoughtful design can transform a traditionally frustrating experience into a seamless, reliable, and cost-effective solution. By combining eSIM innovation with a product-led approach and constant attention to traveler pain points, Vykintas Maknickas and his team have created a blueprint for success that inspires product leaders and frequent travelers alike..

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