Making Data Work Smarter: Orcana.AI’s Mission to Simplify Decision Intelligence

In this episode of Product Led Growth Leaders, host Thomas Watkins speaks with Arjun Bidesi, Founder and CEO of Orcana.AI, to explore how marketing leaders can finally close the gap between overwhelming data and confident decisions. Arjun shares how Orcana empowers growth teams—especially in fast-moving industries like pharma and telecom—to move beyond static dashboards by interacting directly with their data in natural language. The result? Faster insights, clearer decisions, and measurable performance gains.

From Data Chaos to Clarity: Rethinking Marketing Intelligence

Business leaders are drowning in dashboards, and Arjun Bidesi knows why: most platforms were built to summarize—not synthesize—complex data. In this conversation, he explains how traditional dashboards often stop short of helping marketers answer the strategic questions that matter. Orcana is designed to change that. By layering business logic, structured analytics, and an intuitive user interface, it enables users to ask questions in plain English and receive insight-rich answers—no analyst required.

At the core of Orcana are three critical layers: (1) a deep analytics function engine that handles key operations like seasonality removal and outlier detection; (2) a logic-based reasoning layer that understands relationships between marketing metrics; and (3) a natural language interface that translates user questions into data-driven guidance. This tri-layered approach sets Orcana apart from tools that rely only on generative AI without real analytics beneath. Early results are promising—Arjun shared a case study where a global telecom brand saw a 600% ROI boost from using Orcana’s performance recommendations.

For companies looking to enable true self-service analytics, Orcana is rolling out a beta platform specifically for marketers using Meta, TikTok, and other standard ad platforms. Arjun’s goal is simple: help teams act faster without compromising data integrity. Whether it’s alerting teams to missed performance targets or recommending spend shifts across markets, Orcana puts the power of a data team into the hands of everyday decision-makers.

About Arjun Bidesi

Arjun Bidesi is the Founder and CEO of Orcana.AI. With a background in enterprise analytics, Arjun is focused on helping marketing teams make faster, smarter decisions with scalable, self-service intelligence.

About Orcana.AI

Orcana.AI is an AI-powered decision intelligence platform that simplifies data analysis for marketing and growth leaders. By combining business logic, analytics, and a natural language interface, Orcana transforms data overload into clear, actionable insights.

Links mentioned in this episode

• Orcana.AI Website

• Arjun Bidesi on LinkedIn

Conclusion

This episode showcases how Orcana is solving one of the biggest problems in modern marketing—translating data into action. Arjun’s vision for a self-service analytics future is already helping global brands scale smarter, reduce time-to-insight, and reclaim clarity in a noisy, fragmented data environment.

Key Episode Highlights

• Why dashboards fail to deliver decision-ready insights

• Orcana’s 3-layer architecture: analytics, business logic, and natural language interface

• How a telecom client achieved 600% ROI using Orcana

• The vision behind Orcana’s product-led growth model for marketers

• Why structured logic—not just AI—matters for decision-making

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