Navigating Modern Software Development with Nik Froehlich of Saritasa

In this episode of Product Led Growth Leaders, host Thomas Watkins sits down with Nik Froehlich, President, Founder, and CEO of Saritasa, to unpack what it takes to build effective digital solutions in today’s evolving tech landscape. From custom workflow platforms to immersive VR experiences, Nik shares how Saritasa helps established businesses modernize operations and drive efficiency through tailored software solutions. The conversation also touches on the strategic importance of client communication, trends in SaaS dissatisfaction, and how a product-first mindset can fuel growth.

Bridging the Gap Between Innovation and Execution

Nik’s entrepreneurial journey started in construction, but his early fascination with the Macintosh computer led him to experiment with databases and digital tools to improve business operations. That practical, tech-forward mindset became the foundation of Saritasa—a firm built to close the gap between business leaders and developers. Rather than offering one-size-fits-all platforms, Saritasa partners with companies to build customized, scalable tools that truly fit their needs.

During the conversation, Nik emphasizes the need to stay ahead of technology trends—not necessarily by coding the newest languages himself, but by engaging with a forward-looking team and identifying where markets are headed. A prime example? Encouraging iOS development before the iPhone boom hit. Today, Saritasa leads projects ranging from digitizing emergency responder workflows with iPads to creating immersive VR training for industries like construction and labor unions.

One standout topic in the episode is the growing discontent with bloated, rigid SaaS platforms. More companies, Nik explains, are seeking custom-built systems that better align with their workflows and data security standards. This shift toward personalization, alongside the acceleration of digital transformation, has fueled demand for Saritasa’s hybrid approach—blending deep consulting expertise with hands-on development to meet modern business challenges head-on.

About Nik Froehlich
Nik Froehlich is the President, Founder, and CEO of Saritasa. With a background that spans construction, product development, and software consulting, he leads with a unique combination of practicality and foresight.

About Saritasa
Saritasa is a full-service software development firm specializing in custom apps, web platforms, AR/VR solutions, and systems integration. They help businesses of all sizes modernize their technology infrastructure and build tailored digital solutions that scale with growth.

Links mentioned in this episode

• Saritasa Website

• Thomas Watkins on LinkedIn

Conclusion
This conversation with Nik Froehlich sheds light on the modern challenges of software development and the growing demand for personalized digital solutions. From navigating remote work to delivering value through custom workflows and immersive tech, Nik’s insights offer a strategic roadmap for product leaders and consultants focused on meaningful transformation.

Key Episode Highlights

• Why rising SaaS costs are pushing mid-market businesses toward custom platforms

• How Saritasa approaches client communication to ensure aligned product outcomes

• Real-world case studies in VR training and emergency response modernization

• The balance between proactive innovation and real-world constraints

• Key lessons from 20+ years leading a tech-forward consulting firm

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Link to this episode:
https://player.captivate.fm/episode/d21de199-f8c6-496b-ad51-cf5c6b796829/