Celebrating 100 Episodes of Product Led Growth Leaders with Thomas Watkins of 3Leaf Consulting

In the 100th episode of Product Led Growth Leaders, host Thomas Watkins reflects on his journey as both interviewer and founder of 3Leaf Consulting. This milestone episode recaps lessons learned from interviewing dozens of SaaS innovators, offering a behind-the-scenes look at what it takes to scale with a product-led growth mindset. Whether you're a founder, operator, or product leader, this episode distills a decade of insights into a tight, tactical reflection on how PLG really works.

From Insights to Impact: What 100 PLG Conversations Taught Me

Since its launch, Product Led Growth Leaders has featured candid interviews with SaaS founders, product managers, and operators navigating customer-led growth. Thomas created the show to give voice to the people doing the real work—solving complex problems, testing assumptions, and evolving their products alongside their users. In this episode, he shares highlights from episodes that shaped his thinking and shifted conversations within the SaaS community.

He spotlights guests like Tiffany Murphy, who clarified the power of product operations; David Olson, who demystified startup classification; and Meryl Evans, who championed accessibility as both ethical and profitable. He also shares behind-the-scenes insights from interviews with voices like Sarah Bedell on data-driven product decisions and Rob Snyder on the power of starting with customer case studies. These guests didn’t just share ideas—they reshaped how listeners approach PLG.

Three major lessons emerged over 100 episodes: start with a real customer story, recognize when a business isn’t ready for PLG yet, and above all, fall in love with the problem—not the solution. That last one is a mantra Thomas brings into both the podcast and his consulting work, reminding product leaders that deep customer understanding is the foundation of sustainable growth.

About Thomas Watkins
Thomas Watkins is the Principal and Founder of 3Leaf Consulting and host of the Product Led Growth Leaders podcast. He partners with SaaS leaders to design and implement product-led growth strategies that actually work.

About 3Leaf Consulting
3Leaf Consulting helps B2B SaaS teams unlock product-market fit and scale growth through customer-centric strategy. From early-stage advising to enterprise product operations, 3Leaf guides founders and product leaders to drive clarity, alignment, and traction.

Links mentioned in this episode

• 3Leaf Consulting

• Thomas Watkins on LinkedIn

Conclusion
Celebrating 100 episodes, Thomas Watkins shares not just memories but actionable insights for the next generation of PLG leaders. This special episode is both a recap and a relaunch—offering clarity, encouragement, and strategic takeaways for product professionals committed to growth through customer value.

Key Episode Highlights

• The #1 lesson learned: fall in love with the problem, not the solution

• Why case studies are more compelling than concepts

• A candid reflection on which companies are (and aren’t) ready for PLG

• Favorite guest moments that continue to influence product thinking

• The evolving role of product leadership in driving SaaS growth

Explore how product-led growth strategy can accelerate your business at 3Leaf Consulting.
If you’re a founder, product leader, or growth expert with a story to share, we’d love to feature you on the Product Led Growth Leaders podcast. Apply to be a guest here.

Link to this episode:
https://player.captivate.fm/episode/286292fd-b6f0-481b-8c08-fc8cca284c9d/