Podcasting

149 - Revolutionizing Podcast Advertising: A Guide for Creators and Brands

Thomas Watkins

Published on: 14/10/2025

In this episode of "Product Led Growth Leaders," the host Thomas Watkins interviews Melissa Botes, VP of Product at Acast. They discuss the rapid growth of podcasting, the unique power of podcast advertising, and how Acast connects creators and advertisers worldwide. Melissa explains Acast’s AI-driven tools that match advertisers with relevant podcasts, making advertising more accessible and effective. They explore challenges in podcast monetization, the importance of cross-platform presence, and the evolving creator economy.

product led growth podcastpodcast advertising strategyAcast podcast platformAI in podcastingdata-driven product leadership

115 - Making Connections Count: The Importance of Follow-Up in Networking

Thomas Watkins

Published on: 24/06/2025

In this episode of "Product Led Growth Leaders," host Thomas Watkins interviews Horacio Rilo, founder of Boop. Horacio explains Boop’s unique features, its competitive edge, and future plans for integrations and event partnerships. The conversation highlights the importance of effective engagement, real-time feedback, and rapid iteration in building tools that make networking at in-person events more meaningful and productive.

Leadership strategiesBuilding stronger teamsEmotional intelligence in leadershipMentorship in leadershipDiversity and inclusion in leadership

108 - Plug In & Stand Out: Podcast Marketing Strategies for B2B SaaS Leaders

Thomas Watkins

Published on: 29/05/2025

In this episode of Product Led Growth Leaders, host Thomas Watkins interviews Gal Ko, Founder & CEO of Bold PMM, about how B2B SaaS founders can strategically leverage podcast guesting for growth. Gal shares his journey from being let go at a startup to building Bold PMM, a company that helps founders secure high-impact podcast appearances. He explains how this approach boosts brand credibility, cuts through noisy markets like the U.S., and delivers real results for early-stage companies.

podcast marketing for B2B SaaSB2B SaaS growth strategiesfounder-led marketingpodcast guesting for startupsproduct marketing for SaaS companies