116 - Aligning Marketing Strategies with Client Needs: A Roadmap for B2B Success

116 - Aligning Marketing Strategies with Client Needs: A Roadmap for B2B Success

116 - Aligning Marketing Strategies with Client Needs: A Roadmap for B2B SuccessThomas Watkins
Published on: 26/06/2025

In this episode of "Product Led Growth Leaders," host Thomas Watkins interviews Douglas Abbott, CEO of Contrasted. The conversation covers effective prospecting, the evolving role of AI, and practical tips for founders seeking better marketing results. Listeners gain actionable advice on improving lead quality and adapting to the dynamic B2B landscape.

Customer-Centric Product DevelopmentMarketing
Read more
115 - Making Connections Count: The Importance of Follow-Up in Networking

115 - Making Connections Count: The Importance of Follow-Up in Networking

115 - Making Connections Count: The Importance of Follow-Up in NetworkingThomas Watkins
Published on: 24/06/2025

In this episode of "Product Led Growth Leaders," host Thomas Watkins interviews Horacio Rilo, founder of Boop. Horacio explains Boop’s unique features, its competitive edge, and future plans for integrations and event partnerships. The conversation highlights the importance of effective engagement, real-time feedback, and rapid iteration in building tools that make networking at in-person events more meaningful and productive.

Customer-Centric Product DevelopmentPodcasting
Read more
114 - From Inbound Leads to Warm Conversations: Mastering the Art of Sales Engagement

114 - From Inbound Leads to Warm Conversations: Mastering the Art of Sales Engagement

114 - From Inbound Leads to Warm Conversations: Mastering the Art of Sales EngagementThomas Watkins
Published on: 19/06/2025

In this episode of Product Led Growth Leaders, host Thomas Watkins interviews Paul Sathis, Principal at Bolster, to explore the evolving challenges of sales prospecting. They discuss how Bolster integrates AI and automation with human engagement to help businesses connect with prospects and build stronger relationships. Paul shares insights on managing inbound leads, adapting outreach methods, and balancing technology with personal touch for more effective sales conversations.

Entrepreneurship & Startup GrowthCustomer-Centric Product DevelopmentMarketing
Read more
111 - Community-Driven Innovation: How Customer Feedback Shapes Product Development

111 - Community-Driven Innovation: How Customer Feedback Shapes Product Development

111 - Community-Driven Innovation: How Customer Feedback Shapes Product DevelopmentThomas Watkins
Published on: 10/06/2025

In this episode of Product Led Growth Leaders, host Thomas Watkins speaks with Russ Hawkins, CEO of Agilence, about the company’s transformation from a video-based loss prevention tool to a data-centric analytics platform. They explore Agilence's modular strategy, the role of customer feedback in product development, and how AI improves data accessibility. Russ emphasizes the significance of cross-functional collaboration and user experience in making data analytics more effective for multi-location businesses.

Product-Led GrowthTechnology & InnovationCustomer-Centric Product Development
Read more